Private Practice

 We offer individual, couple, children, adolescent, and family counseling services. 

We accept most major insurances in Plumas County, including Managed Medi-Cal. We also accept HSA for payment and offer superbills for those in need. Insurance typically covers a 50-minute session.

DUI Classes

As of September 2019, we have taken over all DUI required services and counseling for Plumas County. We offer 12-hour, 3, 6, 9, 12, & 18 month programs. Please bring your court paperwork to your intake. 

Program Fees: 

12 Hour $315.00

3 Mo/30 Hr $700.00

6 Month $1,085.00

9 Month $1,430.00

12 Month $1,480.00

18 Month $2,085.00

Coaching & Speaking Engagements

We offer coaching and education to community partners and outside agencies in order to increase the impact of our work and our practices in the community.

We believe that getting our positive message out into the community is the only way to really de-stigmatize mental health, counseling, and substance abuse. 

Deferred Entry of Judgement/PC1000

The Deferred Entry of Judgement course is now offered at Rethink Industries through Pre-Trial Release for $400. 

It includes:

 10 counseling sessions and 10 education sessions, plus an intake and exit.

Proposition 47

Our agency is committed to reducing recidivism utilizing grant funds to offer wrap-around services to our community. Wrap-around services include: individual, couple, and family counseling for those with criminal charges. We ensure our participants have safe and stable housing, community supports, a case manager, substance abuse counselor, and mental health therapist throughout their time in treatment. 

HUB and Spoke

This grant supports participants who struggle with opiate addiction. We offer counseling to all participants working with physicians at Plumas County Public Health, as well as at Plumas District Hospital. If you are wanting to get clean off illicit drugs or doctor prescribed medications please contact us for more information.  



Individual, Couple, & Family Counseling

We do our best to provide counseling and wrap-around services for our families. We believe that supporting the entire family system is the most effective and efficient way in helping individuals grow, change, and heal. We especially encourage wrap-around services when we are treating children. 

TeleHealth Counseling & Therapy

This creates an opportunity for those with hectic schedules, who want convenience, for communities with limited services and resources, and for those who struggle with being able to leave their home environments due to mental health to still receive our services and counseling. 

TeleHealth is available for individuals, couples, and families and can be scheduled for traditional 50-minute sessions or for marathon sessions.


We offer a variety of  counseling groups, most of which cycle in 3-month intervals, while several others are on-going. Groups include:

Morning Motivation, Relapse Prevention, Dialectical Behavior Influenced Therapy, Anger Management, Trauma Informed Yoga and Recovery, and more... 

All current groups are listed on our Groups Schedule.

Family Oriented Substance Abuse & Dependency Interventions

Rethink Industries provides In-Home, Telehealth, and In-office Substance Abuse and Dependency Interventions  and counseling to help you and your loved ones through the process of recovery. The entire family is greatly affected when a loved one is struggling with addiction, and we work to adjust the family system to best support the struggling individual to maintain long-term recovery.

If an inpatient facility is recommended, Rethink Industries will help navigate the entire process - from finding an appropriate facility, to transportation to and from treatment, helping the family seek the support they need, and providing aftercare for to stabilize the behaviors that lead back to use and abuse. 

Marathon Sessions

Marathon counseling sessions are treatment sessions that last 2 - 6 hours. Some prefer these sessions for various reasons.  For example, if you are coming from far away, if our team has traveled to you, if you have a hectic schedule, if you are feeling like you are in crisis need to cover a lot of therapeutic ground quickly, you enjoy really digging in and getting things done, etc.  Whatever your reason may be, we are here to tailor treatment to best meet your needs. 

In-Home Therapeutic Interventions

Depending on your needs, we offer in-home support services, case management, and counseling. Sometimes, the home environment is the only place a challenged behavior occurs, or sometimes our mental health makes it hard for us to leave our home. Our team is willing to work with you, where you are, in an effort to get you back into the community and to learn to work with your challenging behavior. 

Types of Treatment



Trauma is not only a difficult thing to experience, but difficult to understand. Brainspotting is a tool used in counseling to access the client's visual field that helps access unprocessed trauma in the subcortical brain. Brainspotting was founded by David Grand, Ph.D, in 2003. He discovered that, "where you look, affects how you feel." We utilize eye position to access and organize our overwhelming trauma response and expereince. 


Dialectical Behavior Therapy

Dialectical Behavior Therapy (DBT) stems from traditional Cognitive Behavior Therapy, which helps identify and change negative thinking patterns while pushing for positive behavioral changes. DBT, through counseling, additionally provides you with the skills to honor two opposing feelings at the same time. When we learn to accept things like, "I love you and I hate you" and "I am sad and angry" we learn how to increase our ability to have a greater understanding of ourselves, have compassion for those around us, and have a clearer understanding of communication and relationships. 


The Gottman Method

The Gottman Therapy is a couples modality of counseling that begins with an assessment process, then transitions into therapeutic framework and intervention. We refer to this process as "social-math." Following a detailed assessment process, we utilize an evidenced-based framework for what it will take to improve the overall quality of your relationship. The assessment helps give us clear projections of what barriers stand in your way and offers the antidotes for regrowth and new found connection. 

Friendship, conflict management, and creation of shared meaning are the three primary areas we will address using this therapy. Couples learn to replace negative conflict patterns with positive interactions while learning to repair past hurts. Interventions are designed to increase closeness and intimacy in order to improve friendship, deepen emotional connection, and create changes, while enhanceing the couples' shared goals. You will also create a "Relapse Prevention" plan in order to avoid making similar negative choices in the future. 


Harm Reduction

Harm reduction is a set of practical strategies aimed at reducing negative consequences associated with negative behaviors. Harm Reduction is an alternative to abstinence for those that still desire to confront their use by addressing their stored trauma, grief, and discomfort and want to build a healthier lifestyle with the help of counseling and learned tools.


Equine Therapy - Seasonal

The Equine Assisted Growth and Learning Association (EAGALA) explains that, “to evade predators, horses have evolved to be extremely sensitive to their environment. They instinctively analyze and react to our body language and other nonverbal cues. As a result, we are able to gain insight into our own nonverbal communication and behavior patterns. These horses become the focal point in client-driven discovery and analysis."

Rethink Industries utilize horses as a way of finding comfort in vulnerability through mental health treatment.